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Not just different, but better
The CERVO philosophy
Switzerland and its inhabitants have many good points in their favour, of which we are justifiably entitled to be proud. The CERVO has taken all the best aspects of Switzerland and reassembled them stylishly, so as to result in a unique all-round experience for visitors from both Switzerland and abroad.
Where nature and human beings live in harmony, there is no room for hierarchies. Here individuals depend on one another, and respect and solidarity count for more than money or titles. This defines the style and sets the tone at the CERVO – never mind who you are or where you come from, you can feel free to hang up your status in the wardrobe for the duration of your stay, and just be yourself.
Cultural identities grow through the generations, and are not always easy to transplant, even when they can be imitated. This is why there is a clear difference to be found at the CERVO between genuine tradition and pretentious Alpine chic. If a thing looks old here, it really is. If it is new, it has its roots in native craft traditions and methods handed down from the past.
Zermatt is one of the most mountainous regions of Switzerland. However generous nature is here in lavishing us with its beauty, our ancestors nonetheless often had to struggle just to survive. As a result of long years of privation we have learned that only what is solid and of optimum quality can hope to survive. At the CERVO an inherited sense of quality penetrates all levels of the establishment like a golden thread, right to the present day. From the architecture to the decor and the cuisine – you won’t find us resting content with half measures.
Switzerland has always been a pioneer of the tourist industry. Long before the first hotels opened their doors elsewhere, Switzerland was already receiving and looking after visitors. In those days visitors were not just economic statistics – first and foremost, they were friends. The idea was to make their stay abroad as pleasant as possible, and at the same time impress them with the charms and advantages of the host country. At the CERVO, we are still practising this kind of hospitality today.
Because Switzerland is a small country – and perhaps above all for that reason – we like looking beyond our own borders. This curiosity about the world and its inhabitants is characteristic of the CERVO, both within and without. Whether in relating to our guests or in the search for inspiration from the outside world, for our architecture, decor or cuisine – with us, Switzerland can well grow a little bit beyond itself.
We look forward to your visit!